Is less Marketing Productivity Tormenting you? Then start COPYWRITING

Do you remember the tagline of brands like Airtel (Express Yourself), Adidas (Nothing is Impossible), and Amway (We are Listening)? Did you ever give a thought about the taglines? What is their purpose? Well, some of you must have given a thought about the taglines and some would know their purpose too. Those who do not, there is no need to overthink it because I am here to tell you. The act of creating these taglines is called Copywriting. These taglines are used to attract customers and thus, increase marketing productivity.

Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms of marketingThe product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
Well, that was some mugged up definition, no? Let us understand it in a better way with an example, shall we?
There is a salesperson named Lex. Lex creates a sales content that he sends to ten people.
                        Lex content:
Hey there, we sell various engineering products and services like web designing, machine design hydraulic parts and a lot more.
Our products are good and reliable, and we are dedicated to our strong customers. We recognise the importance of customer care and we are here to help you implement your organisational needs.
Sincerely,
Lex

Of the ten recipients, only one replies, while remaining nine ignore it. Why? Because this email is boring and is a waste of the recipient’s time.
Later Lex discovers the art of ‘copywriting’ while going through the book ‘how to write a better content.’ He studies ‘copywriting’ thoroughly and furiously and now, he decides to rewrite the sales content that he created earlier.
                        Lex content (recreated):
Dealing with engineering problems? Come to us, we have the solution to every engineering problem.
Services starting @ Rs 199/- only
You want the best and we give the best!
For further details, contact:
Lex (9971xxxxxx)
Lex now sends this to ten people and this time he receives six replies. Thus, copywriting increased his marketing productivity.

I assume now you understand the meaning of copywriting and its purpose. However, as an engineer, I would like to take “factor of safety” into consideration and would brief ‘copywriting’ and its purpose. Copywriting is a one or two line content that has the same meaning as that a lengthy content has. The only difference is that it is more effective than lengthy content and boosts marketing productivity.
Few more examples:


Well, did you notice what I did with the title of the article? That is also copywriting. 
What are you waiting for? Start COPYWRITING


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